Our Team
Dedicated exclusively to the
veterinary industry
Dedicated exclusively to the veterinary industry
VetBooks works exclusively with veterinary practices. Our team is comprised of individuals who possess knowledge of the nuances of the animal health industry from the ground up. Because we understand the veterinary profession, we are uniquely prepared to provide the very best bookkeeping services to improve the financial health of independent veterinary practices.
Martin Traub-Werner
Founder & CEO
Martin dressed up as a businessman for Halloween when he was seven. Since then, he’s spent more than 40 years refining his skills and honing his craft. He completed an undergraduate degree at York University in his hometown of Toronto, Canada and a subsequent Master of Industrial and Labo(u)r Relations (MILR) degree at Cornell University. His time at Cornell was spent learning and thinking about the complexity of people management in organizations. Martin spent a number of years working in Human Resources in large Fortune 500 companies. Ultimately, his entrepreneurial spirit won out. A builder and problem solver, Martin is happiest putting the pieces together to create value. He’s done this a number of times including with VetSuccess. In 2013, Martin started VetSuccess and created the veterinary industry’s first business intelligence and data analytics company. In 2018, VetSuccess was sold to Vetsource and Martin transitioned to an executive leadership role in the company. In 2022, Martin left Vetsource to pay attention to VetBooks which he founded with some industry friends in 2017. VetBooks is a leader in veterinary bookkeeping bringing financial control and discipline to independent veterinary practices.
In addition to being an entrepreneur, Martin volunteers his time with RISE Asset Development serving on the organization’s loan review committee and mentoring aspiring entrepreneurs. Martin and his wife Tamara live in Nanaimo, British Columbia and have two teenagers and a lovable Texas street dog named Austin.
You can follow Martin on LinkedIn here.
Brenda Tassava Medina
Founding Partner
Brenda is a certified veterinary practice manager (CVPM), a certified veterinary journalist (CVJ), and is one of the founding partners of VetBooks. With more than 26 years of veterinary professional experience, and more than 10 years as a veterinary business consultant, Brenda continues to support hospitals across the U.S. through VMG facilitation, and personalized coaching and consulting to practices of all sizes.
Jim Ladd
Founding Partner
Jim is a career strategic marketing and communications professional who helps companies with their business vision and in building their brands. He is the VetBooks Sales and Marketing Advisor. With more than 10 years’ experience in animal health, Jim has helped many veterinary practices and industry manufacturers increase communication efficiencies, improve pet owner compliance, and strengthen the bond between pet owners and their veterinarians.
Sarah Vandagriff
Partner and VP Client Delivery
Sarah was born in Cuba and has lived in Puerto Rico and 9 states. She blossomed with the exposure to so many cultures, ways of life and Oh! the food! Since childhood she excelled at anything she could dismantle and rebuild. Puzzles are the thing of life! After high school she attended the University of Puerto Rico then joined the U.S. Navy. She loved serving, meeting people from so many walks of life and maintaining the avionics/electronic equipment on airplanes. After marrying and starting a family, she left the Navy, supported her husband’s squadron as a Navy Ombudsman and set in motion her long-time love for accounting. She has immersed herself in different facets of accounting for more than 40 years and has served the veterinary profession for 12 years with a commitment to quality, accuracy, and customer care. A graduate of Tarleton State University, she loves reading, intricate Legos, and movies. Her grandson, Gavin, is her happy! She lives with her cat, Mimiu.
Amber Barrett
Client Success Manager
Amber Barrett has 17 years of experience as a Veterinary Technician, working with large animals, small animals, pocket pets, and exotics. Beyond her love for animals, Amber has a passion for numbers and a background in forensic accounting. She went to Arkansas State University to get her Associates Degree in Business, then interned at a CPA office before starting her journey as an independent contractor, maintaining small business books. For the last five years, she was working remotely for VetSource as a Key Account Administrative and Billing specialist. Amber’s love for the Veterinary Industry and bookkeeping made her the perfect fit for VetBooks as a Client Success Manager. In her off time, you can find her on the derby track. Fun Fact: her Derby name is #KruncHer if that isn’t the perfect name, we don’t know what is. Aside from Roller Derby, she is happily married to her best friend Andy and has two wonderful sons Micah and Ryder.
Pam Colella
Client Relationship Specialist
Pam was born and raised on the family dairy farm in the Midwest. She learned at an early age that she had a love for animals. She studied Accounting at Kent State University. Her first veterinary related job was a Veterinary Assistant in a mixed practice. Since then, she has had over 35 years experience in the veterinary field. She received her Certified Practice Veterinary Practice Manager (CVPM) credentials in 2004. In 2018, she joined Vetbooks and has enjoyed being a part of the VetBooks family and helping clients, so they can focus on patient care. Pam and her husband Joe live in Northeast Ohio. They have two adult children and two granddaughters. She likes to spend time with her family and working in her perennial gardens.
Jenn Alynn-Perri
Account Specialist
Jenn lives to help people get what they need in order to live life the way they want. She is constantly looking for ways to introduce people who can help each other out and finds herself instinctively questioning why things are the way things are. She holds a bachelors degree in Humanities (with an emphasis in linguistics) from a small private school in the Southeast, and is an alumna of Middlebury College’s immersive French School.
Jenn has always mixed a love of people with a knack for details. As a teenager, Jenn’s summer job was seasonal proofreading for a textbook publishing house. She coached high school mock trial for six years, and in thanks for her contribution, the South Carolina Bar’s Law Related Education division named her Citizen of the Year in 2013.
Jenn enjoyed a career in technology sales before shifting back into more personally satisfying work. She returned to school and studied Small-Business Accounting. Since 2020, she has provided bookkeeping services for non-profit and for-profit organizations across a variety of fields, helping small orgs make their records more efficient and more robust.
A classically trained lyric-coloratura soprano, Jenn performs throughout the Southeastern US in theater, screen, and concert work. She lives in her childhood hometown of Greenville, SC, where she is rapidly accumulating enough plants to turn her downtown walkup into a small jungle.
McKaylee Krause
Account Specialist
McKaylee comes to VetBooks with a passion for success and a commitment to providing quality service to those in the veterinary industry.
She started her role in the industry at a privately owned, AAHA-accredited veterinary practice in 2016, where her determination and eye for detail led her to the role of practice manager. In addition to her official position, she spent extensive time on the floor leading the team in implementing Fear Free practices and promoting best medicine to the clients. It was in this role that she found her love for where business and veterinary medicine meet. This was shown through her role as a VetCove Ambassador and Certified Fear-Free Professional, as well as an active membership with the VHMA.
McKaylee continues to invest in her professional journey, as she is working toward obtaining her Master’s in Business Administration (MBA) and studying to become a Certified Veterinary Practice Manager (CVPM).
Having grown up in rural Iowa, she enjoys exploring the outdoors and taking evening walks with the family. She currently resides in Middle Tennessee with her husband Austin, daughter Magnolia (1), and two wild boxers, Banks and Murray.
Julie Malone
Account Specialist
Julie was raised in rural Oklahoma and began her career early in life. Her father owned a car dealership and taught her how to use a 10-key by the age of 5. Her love of the industry allowed her career to began while she was still in high school. She worked for her father’s CPA every day after school. She attended Cameron University, Tarrant County College and Tarleton University. During her time in the industry, she has worked for a variety of industries including; car dealerships, forklift dealerships, and even a jewelry store as an office manager/bookkeeper. When love for helping people led her to public accounting, she had found her place as Accounting and Office manager for a CPA firm, providing full-service bookkeeping for 12 years.
Amanda Tice
Account Specialist
Amanda is all about making sure the numbers add up to keep your business running smoothly. She has spent the last twenty years maintaining her own bookkeeping business for many different types of clients, while simultaneously serving as a full charge bookkeeper for another company. From farming to engineering, construction to retail, HOA’s to insurance – Amanda has helped numerous organizations keep their financial records in order. In addition to being well-practiced in various accounting programs, her expertise includes bookkeeping, payroll, accounts payable, general ledger accounting & reconciliation, preparing financial statements & reports, and more. Recently, Amanda also served several years as Treasurer of The Pack Football Club, Inc. – the booster club for her son’s high school football team. During her tenure, Amanda was instrumental in writing the Club’s bylaws and obtaining their 501(c)3 status.
A Florida gal through & through, Amanda lives in her hometown of Ocala, and she received her Bachelor’s degree in Accounting from the University of Florida in Gainesville. When Amanda, her husband Scott, and sons Noah & Brandon aren’t busy with volunteer work, they can be found strolling around the neighborhood with their dog Tyson, or taking in the magic of Disney World!
Stephanie Currier
Administrative and Technical Support Associate
Stephanie Currier is the proud mom of two great kids, Blake (14) and Addison (16). She has found her role at VetBooks to be not only challenging but also fulfilling. Her position specializes in administration and offers vital support to the incredible staff and clients of VetBooks. For the last nine years, she has worked as an Office Assistant for the County of Riverside’s Department of Social Services. Her quality of work, accuracy, and passion to see low income individuals become self-sufficient, opened the door for her to become the developer of an essential program called CalFresh Employment and Training. Her professional skills speak directly to her professional goals which are to see VetBooks be an integral and invaluable asset to the veterinary industry. She loves a challenge and is always up for a new adventure. If you can’t find her in front of her computer, you can be sure to find her on the golf course.
Jessica Shanstrom
Administrative and Technical Support Associate
Jessica Shanstrom was born and raised in the Pacific Northwest. Her love for animals showed at a young age, always drawn to pets before people. She keeps a full house of animals, with four dogs, a cat, and some backyard chickens. In addition to her passion for animals, Jessica loves to organize and problem solve. She works as an Administrative & Technical Assistant for VetBooks. She has experience as a dog daycare attendant and with boarding animals, as well as real estate and rental administration, and found the perfect combination of those jobs at VetBooks. When she’s not working, she’s chasing her kids Emily and Thomas around the house, working in her garden, or baking something sweet in her kitchen.
Leah Blankenship
Sr. Business Development Representative
Leah brings a blend of veterinary care experience and sales experience to VetBooks. Leah worked in practice for more than five years in a variety of roles. She then moved to the business side of the industry sharpening her sales skills. She loves delivering solutions that make veterinary practices better. Leah earned a Bachelor of Business Administration degree from Tarleton State University. Outside of work, she enjoys spending time with her husband and four dogs, traveling, and spending time with friends and family.
